- Title: McDonald’s: The Business behind the Golden Arches (Big Brands) Library
- Author: Cath Senker
- Pages:32
- Publisher (Publication Date): Lerner Publications ™; Illustrated edition (January 1, 2016)
- Language: English
- ISBN-10, ISBN-13 or ASIN: 9781512405934
- Download File Format:PDF
Discover the incredible story behind the world’s largest fast food brand. Find out how McDonald’s grew from a single restaurant into a globe-dominating chain. This book reveals:
? The bright business minds behind McDonald’s remarkable rise.
? How the company’s famous products—from the Big Mac to the Happy Meal—came to be.
? Which marketing and public relations strategies turned McDonald’s into a powerful brand.
From marketing relationships to the company’s attempts to counter its critics, this book provides a fascinating look at McDonald’s and at the fast food industry as a whole.
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