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McDonald’s by Cath Senker [PDF: 9781512405934]

McDonald's by Cath Senker

  • Title: McDonald’s: The Business behind the Golden Arches (Big Brands) Library
  • Author: Cath Senker
  • Pages:32
  • Publisher (Publication Date): Lerner Publications ™; Illustrated edition (January 1, 2016)
  • Language: English
  • ISBN-10, ISBN-13 or ASIN: 9781512405934
  • Download File Format:PDF

Discover the incredible story behind the world’s largest fast food brand. Find out how McDonald’s grew from a single restaurant into a globe-dominating chain. This book reveals:

? The bright business minds behind McDonald’s remarkable rise.
? How the company’s famous products—from the Big Mac to the Happy Meal—came to be.
? Which marketing and public relations strategies turned McDonald’s into a powerful brand.

From marketing relationships to the company’s attempts to counter its critics, this book provides a fascinating look at McDonald’s and at the fast food industry as a whole.

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