- Title: McIlhenny’s Gold: How a Louisiana Family Built the Tabasco Empire
- Autor: Jeffrey Rothfeder
- Pages: 272
- Publisher (Publication Date):HarperBusiness; Reprint edition (April 21, 2009)
- Language: English
- ISBN-10: 0060721855, 0060721847
- Download File Format: EPUB
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world.
A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny’s Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.
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